(01)
THE CHALLENGE
Fueled by Need, Built for Trust
Most companies that turn a profit by selling products are always looking for how to do one thing, and if you guessed ‘sell more products’, you'd be right. One major problem, getting more people to buy your products isn't always easy; in fact, it is especially difficult for small to mid-sized companies.
A general solution to this problem would be to set up an affiliate system where a company could pay a percentage of the product sale price to a partner affiliate for each product purchase, but that's just one-half of the equation.
(DETAILS)
(02)
We worked with Saleskonnect to create a brand identity system and website that positioned them as the go-to platform for bridging the gap between businesses and salespeople.
(03)
Two Sides, One Powerful Connection
A simple question sat at the heart of our approach: How can we build an identity that appeals to both companies and individuals?
We decided to focus on what Saleskonnect was at its core. A ‘bridge’ that connected eager salespeople to companies with products for sale. This insight formed the basis of the Saleskonnect brand strategy ‘Two sides, one powerful connection’ and informed the direction of the whole brand identity.
(WHAT I DID)
Built Stylescapes / Various Design Directions
Iterated on Tagline
Industry / Competitor Research
Created User Personas
(04)
The Konnect Identity System
With the foundation in place, we created a unique symbol that emphasized the connections that Saleskonnect creates — ‘The Konnect Icon’ — applicable at scale across all facets of the brand identity. We paired the icon with a custom wordmark and created a system that included a rich, modern color palette, typography, and a suite of assets (from illustrations to photography), to ensure the brand could be flexible and scale as required.
(WHAT I DID)
Logo System
Color / Typography
Layout
Brand Guidelines
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